"Grocery Outlet, A Chain All About Saving Money On National Brands, Wants to Go National"
If you are fortunate to live near one of the 300 Grocery Outlets in California, Idaho, Nevada, Oregon, Pennsylvania or Washington State, you are used to seeing national brands selling for 40% to 70% less.
A four-pack of Evian 1.25-liter bottled water typically sells for $9.99; at Grocery Outlet you could have bought eight bottles for $3.99. Very trendy Halo Top ice cream can be found at other stores selling for anywhere from $6 to $11.99 a pint; Grocery Outlet had a sale that Layla Kasha, VP of marketing, calls her “favorite buy ever” as the chain sold four pints for $5.99.
How do they do it?
Forbes Article: "Grocery Outlet, A Chain All About Saving Money On National Brands, Wants to Go National"
Forbes Contributor, Phil Lempert
Sep 4, 2018, 08:00am